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I love a sunburnt country but not a sunburnt body!

Shy Skin Dixon Long Sleeve Swimsuit in Waterbirds

Who doesn’t love being in or by the water when the temperature rises. Relaxing holidays at the beach or chilling by the pool. Ahhh... I can feel my stress levels drop already… that is until I think about the sun exposure!

Cancer Council Australia tells us that on an average summer weekend in Australia 1 in 8 adults and 1 in 5 teenagers are sunburnt.* Ouch!

Australia has one of the highest rates of skin cancer in the world and the majority of skin cancers in Australia are caused by exposure to UV radiation in sunlight.*

We are smart people, we know better and we have the right products to protect ourselves so why are some people still taking risks with their skin?

I’m sure some feel that covering up is uncool – that sun baking in a teeny bikini looks so much more appealing. But remember when everyone thought smoking was cool? Look how that turned out!

If we could make covering up look more appealing, with more flattering swimwear and cover-up designs then maybe we could bring those nasty sunburn stats down!

That’s my mission.

*Statistics from the Cancel Council Australia website.

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